Old Fashioned Milk Co. for Seven Seas Food Festival at SeaWorld Orlando

For SeaWorld Orlando’s Seven Seas Food Festival, I developed the visual identity and environmental graphics for the Old Fashioned Milk Co. stand, presented by Undeniably Dairy. My role included designing the logo and creating a cohesive system of informational signage that highlighted educational facts about the dairy industry.

The design approach balanced Americana-inspired aesthetics , reinforcing the brand’s classic feel while enhancing the guest experience. From concept through installation, I ensured that all graphic elements were visually cohesively integrated into the physical space.

This project was a rewarding opportunity to translate brand storytelling into a tangible, guest-facing experience within a live event setting.